Archive for the ‘Marketing’ Category
The “why” is the Story!
Too often we tell stories without connecting to the larger story. When we do that, the audience is lost in the telling.
They don’t know where the story you are telling right now fits in the larger story. Usually they aren’t sure why this story is really important in the long run.
Audiences must have [...]
How can YOU change someone’s life for the better?
Have you ever tried to change someone else’s mind? Talked and pleaded with them to see a different point of view but in the end failed to get through? There is an old adage that says we have to look at how hard it is to change our own mind before we try to change someone else. I think that’s true and a good place to start.
Do You Know Why Stories are Important?
We tell stories because they are about conflict.
One man against nature, or another man (including himself), or against man’s own creations (machines). The good ones always show something to watch out for; something that might diminish your resources.
Because humans have learned how useful stories can be, we inherently pay attention to them. We [...]
Spam to the world, the Adverts have come!
I recently attended a holiday event with my family, a 2+ mile drive through professionally constructed Christmas lights in Spanaway WA; nice enough for what it was, but it was the advertising that got to me.
Littered throughout the drive were large banner signs for local companies. They were sponsorships the event has sold [...]
Imagining The Soul of A Business
From Availing Wisdom, July 28, 2009
The soul, or pneuma, of a business is shown in its DNA, the very code that gives it life. A company is very much like a belief system offering values, community, relevance, leadership and vision, empathy, and trust to the body of customers (see believers) that buy (see follow) its [...]
The Business of Making Connections
Written 7/22/09 from Availing Wisdom
*The Names of the Following have been changed to protect the innocent… but mostly the guilty*
It occurred to me the other day as I was merrily strolling to work that if we view the company as a person, as a real entity, then something must give it life. Almost as if [...]
How your values may be all wrong…
… and you would never know!
Because once you found your personal values and you can successfully tell a few stories about each one, then what do you do with them? How can you use them to guide and determine your steps deliberately? That is exactly what we’ll be going over this week.
I am also looking [...]
Weekend Insights #2
The end of week two and we are on a roll. We discussed some very useful ways to find your personal values, steps you can take to discover how you can consistently and reliably make decisions. Next week we will talk about how to translate those personal steps into business success.
Insights from this week:
1. Your [...]
Finding the Values That Will Change Your Life
Values determine whether you succeed or fail, what will yours be?
Both individually and as an organization, values drive the decisions we make every day and shape how we deal with whatever comes our way. You will achieve the greatest successes when you partner with a person or organization that has the same values as you.
The [...]
The Power of Giving
Short Post today, working on a longer one for tomorrow.
I found a great book on www.chrisbrogan.com called The Power of Giving that basically talks about the main themes I try to espouse here.
Giving to others will enrich you in more ways than you know and this book goes into detail about how that works.
Look at [...]