Branding | Enliven The World

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Do You Know Why Stories are Important?

Posted by jehoshuakilen in Branding, Business, Marketing, Story, Storytellinng on 01 10th, 2010 | Comments

We tell stories because they are about conflict. One man against nature, or another man (including himself), or against man’s own creations (machines). The good ones always show something to watch out for; something that might diminish your resources. Because humans have learned how useful stories can be, we inherently pay attention to them. We want to know when the conflict is coming, where the dangers lie. We simulate them in our heads, putting ourselves in place of the main character, all so that we can truly see what’s coming on the horizon. Stories are about a...

Jan 5

Spam to the world, the Adverts have come!

Posted by jehoshuakilen in Branding, Business, CommunityRenewal, Marketing on 01 5th, 2010 | Comments

I recently attended a holiday event with my family, a 2+ mile drive through professionally constructed Christmas lights in Spanaway WA; nice enough for what it was, but it was the advertising that got to me. Littered throughout the drive were large banner signs for local companies. They were sponsorships the event has sold based on the promise that thousands of people will see the signs and remember the displayed brand at some point in the future, PROBABLY resulting in a sale. It’s the modern form of snake oil… Honestly, is anyone more likely to buy a newspaper or go to a...

Nov 6

Imagining The Soul of A Business

Posted by jehoshuakilen in Branding, Business, Marketing on 11 6th, 2009 | Comments

From Availing Wisdom, July 28, 2009 The soul, or pneuma, of a business is shown in its DNA, the very code that gives it life. A company is very much like a belief system offering values, community, relevance, leadership and vision, empathy, and trust to the body of customers (see believers) that buy (see follow) its product(s) (see values). People are looking for companies and brands that they can believe in, belong to, and that spark the right emotions that connect them to something greater than themselves. On the other side, Companies run and survive on connections, on interactions with...

Oct 27

The Business of Making Connections

Posted by jehoshuakilen in Branding, Business, Marketing on 10 27th, 2009 | Comments

Written 7/22/09 from Availing Wisdom *The Names of the Following have been changed to protect the innocent… but mostly the guilty* It occurred to me the other day as I was merrily strolling to work that if we view the company as a person, as a real entity, then something must give it life. Almost as if God were sending me an object lesson, my next stop showed me exactly what I needed to know. On a whim I decided to stop in at a local industrial firm that happens to be on my way to work. We’ll call them ABC Electric. I have always been curious as to what they actually do since the...

Oct 19

How your values may be all wrong…

Posted by jehoshuakilen in Branding, Business, Marketing on 10 19th, 2009 | Comments

… and you would never know! Because once you found your personal values and you can successfully tell a few stories about each one, then what do you do with them? How can you use them to guide and determine your steps deliberately? That is exactly what we’ll be going over this week. I am also looking for thoughts and ideas on applying values to work, business, and life. Did the steps I laid out last week work for you? What do you think would be the best way to apply those values? Do you even think values are important? ...

Oct 16

Weekend Insights #2

Posted by jehoshuakilen in Branding, Business, Marketing on 10 16th, 2009 | Comments

The end of week two and we are on a roll. We discussed some very useful ways to find your personal values, steps you can take to discover how you can consistently and reliably make decisions. Next week we will talk about how to translate those personal steps into business success. Insights from this week: 1. Your values will drive your personal and business success. 2. Translating the power of giving to your organization. 3. Some easy steps to find your personal values. Some Interesting Thoughts and Sites: 1. A great article from Andrea Patrick about building rapport with your clients. 2....

Oct 14

Finding the Values That Will Change Your Life

Posted by jehoshuakilen in Branding, Business, Marketing on 10 14th, 2009 | Comments

Values determine whether you succeed or fail, what will yours be? Both individually and as an organization, values drive the decisions we make every day and shape how we deal with whatever comes our way. You will achieve the greatest successes when you partner with a person or organization that has the same values as you. The choice we have is whether we actively create our values, recognizing them for what they are, or passively allow them to motivate us. The difference is that knowing your values and actively following them makes you both consistent and credible, two major components of...

Oct 13

The Power of Giving

Posted by jehoshuakilen in Branding, Business, CommunityRenewal, Marketing on 10 13th, 2009 | Comments

Short Post today, working on a longer one for tomorrow. I found a great book on www.chrisbrogan.com called The Power of Giving that basically talks about the main themes I try to espouse here. Giving to others will enrich you in more ways than you know and this book goes into detail about how that works. Look at it and tell me what you think. Tomorrow we can talk about how exactly to find your values as a company and start consciously living those out everyday! ...

Oct 12

How do your values drive the organization?

Posted by jehoshuakilen in Branding, Business, Marketing on 10 12th, 2009 | Comments

How will you interact with people? One of the first steps to building a quality organization is determining what your organizational values will be. Values are the code a person lives by, the ideas and concepts that they use, consciously or unconsciously, to make every decision. Your company is no different. Whether or not you actively craft these values, they will exist regardless. You will either make them happen or your every decision will bring them about automatically. The choice is yours to either take control of your life or let up to chance. Enlivent is an example. Our main...

Oct 5

Can You Change the World?

Posted by jehoshuakilen in Branding, Business, CommunityRenewal, Marketing, Nonprofit on 10 5th, 2009 | Comments

Business can serve others I’ve got a radical idea. I ‘m creating a company that believes we are at our most prosperous and productive when we invest increased wealth to directly impact and renew communities. Imagine if we used our prosperity for the good of others? Imagine if we only live with what we need and use the rest to give back to those who need our help the most? Imagine what would happen if those who have more invest in those who don’t so that they can produce and achieve? This company will be an organization dedicated to helping each partner (client) discover its identity...

Follow Enlivent on Twitter!!!

PLEASE HELP! Looking for work right now, if you know someone who needs sales or marketing help pass along my site: http://www.joshkilen.com 07:52:42 AM March 03, 2010 from HootSuite
How can you change someone's life for the better? How can you change your own? Simple steps to find out ... http://ow.ly/19XLi 09:38:20 AM February 22, 2010 from HootSuite
Do you REALLY know where your creativity comes from? These people do... http://ow.ly/13poq 07:25:24 AM February 03, 2010 from HootSuite
If you don't have an intended audience, you can't say anything meaningful. If your customer is "everyone" then nothing you say is relevant. 06:49:49 AM January 22, 2010 from HootSuite
Have you ever wondered why stories are so important to us? Find out... http://ow.ly/V6Y5 07:06:38 AM January 11, 2010 from HootSuite

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