You own a business, you sell things to customers and meet their needs. You probably want to sell more things to your customers and get new customers to sell even more things. But why? To make more money? To get rich? To not have to worry about your finances anymore? To increase your status in the community? ALL horrible reasons.
You do not need more stuff! You hear me on this but you probably don’t understand. YOU. DO. NOT. NEED. MORE. STUFF. You probably don’t need more money than you already make. If you have enough regular customers to pay your bills then you probably don’t NEED more customers either. If making money is your ONLY reason for doing what you do, then you don’t NEED to make more than you live on. Make enough to pay the bills, get out of debt, but do you really NEED more?
So, what else is there? You started the company for a reason, and presumably that reason was to help a certain group of people with a problem. You saw that people needed someone to work on their homes, so you offered your construction skills. You saw that people seemed to like your artwork, so you made more and sold it to them. But what is the ultimate point of doing what you do??? And it’s not to make money. Money is a natural consequence of doing a good job at what you love to do. What else is there?
Take this away and chew on it for a while: You are in business to build high quality relationships. Your ultimate purpose is to cultivate as many of these relationships as possible, through your business and every other facet of your life.
This is an entirely new way of thinking and if you fully embrace it, this idea will transform your customers, your business, and your life.
