Written by: jehoshuakilen on March 17, 2010 @ 7:18 am
Too often we tell stories without connecting to the larger story. When we do that, the audience is lost in the telling.
They don’t know where the story you are telling right now fits in the larger story. Usually they aren’t sure why this story is really important in the long run.
Audiences must have the context as well as the content, and it is up to the story teller to provide both, explicitly or implicitly.
Tags: Business, communication, Marketing, stories, Story, storytelling, value
Catogories: Branding, Marketing, Story, Storytelling