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Do You Know Why Stories are Important?
We tell stories because they are about conflict.
One man against nature, or another man (including himself), or against man’s own creations (machines). The good ones always show something to watch out for; something that might diminish your resources.
Because humans have learned how useful stories can be, we inherently pay attention to them. We want to know when the conflict is coming, where the dangers lie. We simulate them in our heads, putting ourselves in place of the main character, all so that we can truly see what’s coming on the horizon.
Stories are about a character who wants something and overcomes conflict to get it, and we all can relate to that in one way or another.
What stories are you customer’s telling? Where are they on their journey?
What stories are you telling? Where are YOU on your journey?
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