Can You Change the World?

Business can serve others

I’ve got a radical idea.

I ‘m creating a company that believes we are at our most prosperous and productive when we invest increased wealth to directly impact and renew communities.

Imagine if we used our prosperity for the good of others?  Imagine if we only live with what we need and use the rest to give back to those who need our help the most?  Imagine what would happen if those who have more invest in those who don’t so that they can produce and achieve?

This company will be an organization dedicated to helping each partner (client) discover its identity and communicate that identity to the people who need its value the most.  But more importantly we will teach every partner to invest in local nonprofit organizations using this increased prosperity we bring to them.

We and our partners will adopt a lifestyle of helping others, dedicating a percentage of our products or services to assisting and serving nonprofit interests.  This is not as simple as encouraging employees to volunteer or providing money to a charity; it is a direct assistance in terms of giving away the company product or service directly to the nonprofit organization.

Serving the Community

For example, if we work with a family owned grocery or market they will agree to not just donate money or volunteer time (although that would be appreciated I am sure) to the local food bank, but actually use the extra revenue brought in though our marketing efforts to buy extra food for the food bank.  If we work for a credit union or local bank, they will dedicate some or all of the excess to fund a full or part time position that coordinates with local nonprofits on financial education or the creation of a select number of high risk, second chance accounts.  See how it could work?

We expect to make money, and to make money for our partners.  But where do we invest it?  Spend it on ourselves?  On bigger houses or more cars?  On bigger TV’s or more computers or expensive vacations?  How about reinvesting in the business?  YES, reinvest in the business but don’t reinvest simply to expand the business so that the business can grow and become larger for the sole purpose of becoming bigger and more expansive.  Reinvest in serving those that can’t help themselves and your business will grow as a consequence.  But you will also be serving a larger cause, not just the organization’s growth.

I know this sounds idealistic, but it is a lifestyle we can all live and the consequences of this behavior can have the most amazing impact the world has ever seen.  Instead of growing to gain, we will grow to give.

Who’s with me?