Enliven The World

Making a Change for GOOD

Written by: jehoshuakilen on October 6, 2009 @ 9:05 am

A recent post by Guy Richards reminded me that the ideas in my previous post are not novel by any stretch of the imagination.

Tom’s Shoes has been living the lifestyle of giving since it’s inception.  For those who don’t know, for every pair of shoes bought from Tom’s, they give a pair away to a needy child somewhere in the world.  It is a wonderful model and it seems to be working for them, even gaining some ad time with AT&T.

But how can a smaller local business follow in these steps?  Do we need to help children all over the world or is there something we can do here locally?  I always advocate the local approach.  They are more responsive and communication flows more easily with an organization you can visit with a ten minute car ride.

As to how can a business begin to seriously donate to charity, that’s a topic for tomorrow.

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Catogories: Business, Community Renewal, Marketing
  • geoffhayes
    Not to nitpick but, AT&T went bankrupt and was bought by SBC communications who changed their name (and the name of the former AT&T holdings, which included majority interest in Cingular) to lower case at&t. I would also like to say that your idea sounds great. I mean don't get me wrong, my "chic" geek computer NFP company to help with the digital divide is better, but of course I am just bias.
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