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Bringing light (and shoes) to those in need
A recent post by Guy Richards reminded me that the ideas in my previous post are not novel by any stretch of the imagination.
Tom’s Shoes has been living the lifestyle of giving since it’s inception. For those who don’t know, for every pair of shoes bought from Tom’s, they give a pair away to a needy child somewhere in the world. It is a wonderful model and it seems to be working for them, even gaining some ad time with AT&T.
But how can a smaller local business follow in these steps? Do we need to help children all over the world or is there something we can do here locally? I always advocate the local approach. They are more responsive and communication flows more easily with an organization you can visit with a ten minute car ride.
As to how can a business begin to seriously donate to charity, that’s a topic for tomorrow.
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geoffhayes
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