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The “why” is the Story!

Posted by jehoshuakilen in Branding, Marketing, Story, Storytellinng on 03 17th, 2010 | Comments

Too often we tell stories without connecting to the larger story. When we do that, the audience is lost in the telling. They don’t know where the story you are telling right now fits in the larger story. Usually they aren’t sure why this story is really important in the long run. Audiences must have the context as well as the content, and it is up to the story teller to provide both, explicitly or implicitly. ...

Feb 22

How can YOU change someone’s life for the better?

Posted by jehoshuakilen in Business, Marketing, Personal, Story on 02 22nd, 2010 | Comments

Have you ever tried to change someone else’s mind? Talked and pleaded with them to see a different point of view but in the end failed to get through? There is an old adage that says we have to look at how hard it is to change our own mind before we try to change someone else. I think that’s true and a good place to start. We see the world in expectations of what is to come. We expect to have certain real-world outcomes with everything we come in contact, also called experiences. These “expected experiences” or expectations, are how we plan the world to...

Jan 10

Do You Know Why Stories are Important?

Posted by jehoshuakilen in Branding, Business, Marketing, Story, Storytellinng on 01 10th, 2010 | Comments

We tell stories because they are about conflict. One man against nature, or another man (including himself), or against man’s own creations (machines). The good ones always show something to watch out for; something that might diminish your resources. Because humans have learned how useful stories can be, we inherently pay attention to them. We want to know when the conflict is coming, where the dangers lie. We simulate them in our heads, putting ourselves in place of the main character, all so that we can truly see what’s coming on the horizon. Stories are about a...

Jan 5

Spam to the world, the Adverts have come!

Posted by jehoshuakilen in Branding, Business, CommunityRenewal, Marketing on 01 5th, 2010 | Comments

I recently attended a holiday event with my family, a 2+ mile drive through professionally constructed Christmas lights in Spanaway WA; nice enough for what it was, but it was the advertising that got to me. Littered throughout the drive were large banner signs for local companies. They were sponsorships the event has sold based on the promise that thousands of people will see the signs and remember the displayed brand at some point in the future, PROBABLY resulting in a sale. It’s the modern form of snake oil… Honestly, is anyone more likely to buy a newspaper or go to a...

Nov 6

Imagining The Soul of A Business

Posted by jehoshuakilen in Branding, Business, Marketing on 11 6th, 2009 | Comments

From Availing Wisdom, July 28, 2009 The soul, or pneuma, of a business is shown in its DNA, the very code that gives it life. A company is very much like a belief system offering values, community, relevance, leadership and vision, empathy, and trust to the body of customers (see believers) that buy (see follow) its product(s) (see values). People are looking for companies and brands that they can believe in, belong to, and that spark the right emotions that connect them to something greater than themselves. On the other side, Companies run and survive on connections, on interactions with...

Nov 5

A Little Story About Me… If You Are So Inclined

Posted by jehoshuakilen in Personal on 11 5th, 2009 | Comments

I’m not going to actively promote this post but I want the information to be out “there” at least, and I want to be the one to tell my story. First of all, I haven’t been very good about a regular posting schedule and I’m not sure I ever will get to the point where I can post 4 or even 5 days a week. Can’t imagine I have that much to talk about everyday. Plus, who really wants to be just that much more noise on the internet? There is SO much out there, repeating myself over and over would only be a disservice to those hardy few who actually want to hear what...

Oct 27

The Business of Making Connections

Posted by jehoshuakilen in Branding, Business, Marketing on 10 27th, 2009 | Comments

Written 7/22/09 from Availing Wisdom *The Names of the Following have been changed to protect the innocent… but mostly the guilty* It occurred to me the other day as I was merrily strolling to work that if we view the company as a person, as a real entity, then something must give it life. Almost as if God were sending me an object lesson, my next stop showed me exactly what I needed to know. On a whim I decided to stop in at a local industrial firm that happens to be on my way to work. We’ll call them ABC Electric. I have always been curious as to what they actually do since the...

Oct 19

How your values may be all wrong…

Posted by jehoshuakilen in Branding, Business, Marketing on 10 19th, 2009 | Comments

… and you would never know! Because once you found your personal values and you can successfully tell a few stories about each one, then what do you do with them? How can you use them to guide and determine your steps deliberately? That is exactly what we’ll be going over this week. I am also looking for thoughts and ideas on applying values to work, business, and life. Did the steps I laid out last week work for you? What do you think would be the best way to apply those values? Do you even think values are important? ...

Oct 16

Weekend Insights #2

Posted by jehoshuakilen in Branding, Business, Marketing on 10 16th, 2009 | Comments

The end of week two and we are on a roll. We discussed some very useful ways to find your personal values, steps you can take to discover how you can consistently and reliably make decisions. Next week we will talk about how to translate those personal steps into business success. Insights from this week: 1. Your values will drive your personal and business success. 2. Translating the power of giving to your organization. 3. Some easy steps to find your personal values. Some Interesting Thoughts and Sites: 1. A great article from Andrea Patrick about building rapport with your clients. 2....

Oct 14

Finding the Values That Will Change Your Life

Posted by jehoshuakilen in Branding, Business, Marketing on 10 14th, 2009 | Comments

Values determine whether you succeed or fail, what will yours be? Both individually and as an organization, values drive the decisions we make every day and shape how we deal with whatever comes our way. You will achieve the greatest successes when you partner with a person or organization that has the same values as you. The choice we have is whether we actively create our values, recognizing them for what they are, or passively allow them to motivate us. The difference is that knowing your values and actively following them makes you both consistent and credible, two major components of...

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Nice @mattsummers How to create a good story about excavation equipment... http://ow.ly/1nQZs about 6 hours ago from HootSuite
PLEASE HELP! Looking for work right now, if you know someone who needs sales or marketing help pass along my site: http://www.joshkilen.com 07:52:42 AM March 03, 2010 from HootSuite
How can you change someone's life for the better? How can you change your own? Simple steps to find out ... http://ow.ly/19XLi 09:38:20 AM February 22, 2010 from HootSuite
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